I really wish people in “Marketing” would stop using this word. It has lost all meaning. This is the word people use when they don’t know what they want.
Compelling is a 12 year old with a handgun pointing it at his teacher or a daring
rooftop rescue. It is NOT your flowchard diagram. It is NOT a red icon instead of a cornflower blue one.
I am reminded of that line from The Princess Bride:
“You keep saying that word. I don’t think it means what you think it means.”