September 24, 2013 at 9:40 am | blabbing.

When trying to get values from PPC campaigns into marketing automation or into form fields, it’s always helpful to know what fields inside the Google utmz cookie match to which fields. Here is a basic list of the variables in the cookie and how they match up.

utmcmd => Medium
utmccn => Campaign
utmctr => Keyword
utmcsr => Source